– what are we all about?

Sometime in the summer of 2007 we were looking around the web for some decent rugby coverage and found there is a lot of it out there.  What we also discovered was that the majority of sites all came from the same groups: serious broadsheet analysis; Rugby World-style sycophancy; tabloid nonsense (they really know nothing about rugby); or specialist club sites and the like.

In short, there were very few sites out there the truly harnessed the rugby fan culture by being knowledgable about the game but not taking the game, or itself, too seriously.  Thus we set about remedying this inbalance with

We think we are doing OK, but don’t just take our word for it, here’s what The Times had to say:

“The dearth of really good rugby blogs is a shame considering the wealth of humour and mythology that the game contains, but streaks ahead with a fast-paced mix of wit and video clips.”

The blog was also named by The Daily Telegraph as one of the Top 20 Rugby Union Websites


We have a solid online presence, have been established since 2007 and are one of the leading independent rugby blogs in Europe.  Our readership is 80% male, mostly aged 20-44 and in the middle to upper earning bracket.  We also have 4k twitter followers as well as  dedicated page on Facebook.

We can offer flexible terms and the setup of our site means that we can offer text links, sponsored posts, billboards or any reasonable campaign request.  Advertising with us will be in the cost in the hundreds, not thousands and will get you the exposure you need.  If you want to get in touch about a campaign or partnership please do so by emailing us here.



My name is Jonathan Gibson and I work for the BBC and we own the licensing rights to all 5/6 nations rugby.

I see that you have some of this footage on your website. What you are doing is illegal unless you license the footage through us, there is a cost involved with this footage.

Please let me know if you would like to license this footage. If not please can you remove this from your website or we will have to start legal procedures.

I look forward to hearing from you.

Kind Regards


jonathen gibson, stop working agains’t the real fans.
The BBC DONT put this shit up for us to see.
Surely instead of wasting time and energy attacking the sites about having the stuff up. You should slap BBC brand on it and allow it to be. Can hardly see BBC having a massive problem with it anyway- as our tax goes directly towards the running of the BBC- a public service.

Maybe its a competitor sight playing dirty? They would hardly tell you to take it down via the comments section..

ARG rant over

Wow, I can’t believe you would consider the comment section of a blog as the appropriate venue to air your grievances, as ridiculous and petty as they may be. Just let the fans enjoy some good rugby, I highly doubt that a minor clip on the internet will put the BBC out of business…

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Due to the high demand that we are globally encountering and the high cost of shipping the iWallet on an individual retail basis, we are currently looking for an exclusive distributor in your country for our line of products. We would require a yearly quota TBD, with a certain quantity to be purchased upfront as part of the Exclusivity Agreement.
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By Steve Cabouli
iWallet Corp

I am interested in learning more about potential advertising with this site. I tried the the email tab and it did not work.

Dear Blood and Mud,

I hope this email finds you well.

I am writing to you to bring to your attention a brand new Rugby Mockumentary that is currently taking the internet by storm. It is the story of three amateur rugby players from Clapham, South West London. Their story, introduced by Simon Lazenby, is told through Sky’s cameras and follows the boys as they pursue their ‘playing career’ rather seriously. Along the way they also bump into Noah Cato and Nick Abendanon.

It’s generally an affectionate look at amateur club rugby and the sort of characters that we all know the game attracts. I’d love for you to take a look at it and let me know what you think. It may even provide some light relief from nerves for your readers, ahead of the RWC in a few days time.

Kind regards,

We want to invite Blood and Mud to post your articles or a link to them, and to complete your profile in, a rugby social network. Your information will be accesible to rugby people from all over the world.
Thanks and congratulations for your job.

Just wondering if coming top in the blood and mud RWC Sport Guru pool was worth a tiny shout out?



Hi guys,
wanted to tell you I’ve just finished reading a wonderful novel by Nicholas Sheppard, on Amazon, called The All Black, which really gets into the psyche of All Black rugby, and the aura of playing for the black jersey, across several
generations. I thought since the All Blacks are riding so high right now, in the wake of the epic cup victory, some of you guys, or people checking out your sight might be keen to get into it and enjoy it as much as I have.

Has Anyone seen or heard of a rugby brand called HAKA Southern Hemispher??? Ive seen a few of the shirts around my local club and in the town centre. Also seen a Hoody really want some of there products can anyone help??


Blood and Mud,

Would you be able to add my website to your blog roll of honour? I’m a big fan of the site and it’s nice to see a good humoured rugby blog on the net as rugby doesn’t seem to get as much coverage as other sports.

Here’s my link if you would be so kind!



Hi Webmaster,

Today I visit your website and found you have very good site. We have also a very good website similar to your niche and want to exchange link with your site. So we can both benefited in terms of ranking and traffic.

If you are agree to exchange link with our site then, Please use the below mentioned website details to link our websites and send us your website details so that i can add your valuable link on my website.

Title – Price per Head, Pay per Head Sportsbook & Bookmaking Software
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Waiting for your quick an positive reply.

If you would like not to receive any further communications from me, please simply respond to this email with Remove as the subject. We are not spammers, we search links manually and send request for link exchange.

Thanks and Regards,

Sam Lawrence
Price Per Head


I would like to submit an article for ( The article will be on the following topics:
“Lions Tours 2013 – get your tickets now for Australia!” or
“How to Guarantee your RBS Six Nations 2013 Tickets.”. If you are interested please inform me.


No matter how much discussion on individual matches rugby will
never rival soccer as an international sport whilst the game itself is
so flawed. The fact that the ball is in play for less than a quarter
of match time speaks for itself. There are far too many petty
regulations which constantly impede flow of play for reasons which the
crowd invariably cannot see or understand, and which so often mean the
game is won on negative scoring (penalties) rather than through tries.
The outcome often therefore depends simply on whichever team has the
best goal kicker. Let’s find a way to stop scrum collapses, and get rid of all the ineffective regulations (especially the accidental knock-on, which time and again stops a promising flow of play because of an inconsequential fumble which usually disadvantages the attacker anyway). It’s time for influential commentators and journalists to look at the wider picture and start campaigning against entrenched views.

Hi guys,

If you get a minute it would be great if you could check out our new site and if you like what you see then maybe include a link back in your rugby links section? There’s some really talented writers blogging for us so it would be fantastic to give their work the exposure it deserves.



Get in Early on a New International Sports App Game!

Hello All,

I am contacting you regarding a business partnership. I work for United Games. We are releasing an all new sports app game in September. Instead of going the traditional route with marketing we decided to go down a little different road. We are looking for strategic partnerships with people like yourself that have strong sports following. This would be financially beneficial to us both. This would allow you to make more money from your following without ever having to ask them for more money. Below is a short video explaining the game and the opportunity. Please let me know if this is something that we could discuss further or if you want any more information.

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