Sometime in the summer of 2007 we were looking around the web for some decent rugby coverage and found there is a lot of it out there. What we also discovered was that the majority of sites all came from the same groups: serious broadsheet analysis; Rugby World-style sycophancy; tabloid nonsense (they really know nothing about rugby); or specialist club sites and the like.
In short, there were very few sites out there the truly harnessed the rugby fan culture by being knowledgable about the game but not taking the game, or itself, too seriously. Thus we set about remedying this inbalance with bloodandmud.com.
We think we are doing OK, but don’t just take our word for it, here’s what The Times had to say:
“The dearth of really good rugby blogs is a shame considering the wealth of humour and mythology that the game contains, but www.bloodandmud.com streaks ahead with a fast-paced mix of wit and video clips.”
ADVERTISING WITH BLOODANDMUD.COM
We have a solid online presence, have been established since 2007 and are one of the leading independent rugby blogs in Europe. Our readership is 80% male, mostly aged 20-44 and in the middle to upper earning bracket. We also have 4k twitter followers as well as dedicated page on Facebook.
We can offer flexible terms and the setup of our site means that we can offer text links, sponsored posts, billboards or any reasonable campaign request. Advertising with us will be in the cost in the hundreds, not thousands and will get you the exposure you need. If you want to get in touch about a campaign or partnership please do so by emailing us here.