Video: What would you do and how far would you go to get the beer turned back on?

Unsuspecting rugby fans recently found themselves at the centre of an unforeseen scenario in a Dublin pub on the day of the England v Ireland Six Nations game. As the old rivals clashed in what was billed as one of the defining matches of this year’s tournament for both teams, HEINEKEN, with the help of rugby legends Denis Leamy and Mike Catt, set up an elaborate hoax and put supporters to the test… with some highly entertaining results.

Visiting a busy pub in the heart of Dublin to watch the big game, fans instead found themselves at the centre of a  setup, one that forced opposing supporters onto the same side, at least for a short time, for beer.

Rugby fans the world over are known for embodying the great virtues of the game; singing the songs of one’s team is one of the oldest and best-known traditions of the game. But, what would happen if rival fans were tasked with joining forces to sing together in order to achieve a common goal?  This blog was once in the Horse & Groom pub in Cardiff after England hammered Wales in 2001, and let us tell you, there was little to zero chance of harmonious singalongs on that that day.

The stunt was created to launch Heineken Rugby Club, a place which inspires and enables rugby supporters to use the game as an opportunity to open their world. Heineken Rugby Club brings fans together in celebrating and sharing the unique sociability that rugby, and rugby supporters, display.

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About Lee

Owner, editor, not a fan of Haskell.


I was at that Cardiff game. I don’t expect you to believe this, but after the match i passed a knot of England fans singing “Jerusalem” outside The Cottage public house, and a small crowd of Welsh fans was applauding and even joining in. I would not dare to claim this as the standard Cardiff matchday experience for Englishmen; but it did happen.

Part of the reason may have been that, wearily downtrodden though we were, many of us recognized that we had watched one of the great rugby teams perform that day; and had they only been wearing red, we’d have been able to sing to our grandkids about it.

To be fair, the Horse & Groom that day was great. There was song tennis going on, where a bunch of us English would sing one of ours, the Welsh would sing one of theirs, and so on. My point was that I though it unlikely they’d sing one of ours with us and vice-versa. But you seem to have found a lesser spotted friendly joint singalong!

Another incident I remember is for the 2007 match. I was watching it with my old man in the City Arms just outside the ground. Standing at the bar, on his own, was this guy:
He sang and cheered for his team all day, even after the final whistle, in a pub packed with red shirts. He got a lot of stick at first, as you’d expect, but by the end he had won a fuckton of respect. I remember shaking his hand before I left and getting a manhug in return.

Brainless -angel – perfect name. Characters like this are getting fewer and fewer at and around games.

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