Unsuspecting rugby fans recently found themselves at the centre of an unforeseen scenario in a Dublin pub on the day of the England v Ireland Six Nations game. As the old rivals clashed in what was billed as one of the defining matches of this year’s tournament for both teams, HEINEKEN, with the help of rugby legends Denis Leamy and Mike Catt, set up an elaborate hoax and put supporters to the test… with some highly entertaining results.
Visiting a busy pub in the heart of Dublin to watch the big game, fans instead found themselves at the centre of a setup, one that forced opposing supporters onto the same side, at least for a short time, for beer.
Rugby fans the world over are known for embodying the great virtues of the game; singing the songs of one’s team is one of the oldest and best-known traditions of the game. But, what would happen if rival fans were tasked with joining forces to sing together in order to achieve a common goal? This blog was once in the Horse & Groom pub in Cardiff after England hammered Wales in 2001, and let us tell you, there was little to zero chance of harmonious singalongs on that that day.
The stunt was created to launch Heineken Rugby Club, a place which inspires and enables rugby supporters to use the game as an opportunity to open their world. Heineken Rugby Club brings fans together in celebrating and sharing the unique sociability that rugby, and rugby supporters, display.
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